I design and develop performant web products, mostly around Shopify. I focus on clean interfaces, practical automation, and building things that do more with less.
Building Boost, a Shopify cart app that drives AOV through upsells, bundle builders, and post-purchase offers.
I work across Shopify's storefront and admin layers—connecting themes, customer data, and backend flows into cohesive, merchant-friendly experiences.
Making Shopify feel less rigid. I focus on refining the way brands sell by designing smoother flows, smarter logic, and scalable customizations.